Pit Liquor Overview

As an innovation consultant brought on by the CEO of Pit Liquor, my role was to help the brand with product and brand development strategies. Taking a comprehensive approach, I worked across all disciplines within the company - from operations and marketing to e-commerce and production - to transform Pit Liquor from a small local brand to a customer-centric, high-growth startup that has gained venture backing. Through my efforts, the company has successfully evolved and is now poised for continued growth and success.

Research & Strategy Approach