Protein Puck: A Comprehensive Brand Transformation Journey

From a Regional Pacific Northwest Business to a High-Growth National Brand

Introduction:

Protein Puck started as a small regional business in the Pacific Northwest, specializing in healthy, all-natural protein bars. With the goal of expanding nationwide, the company sought a complete brand transformation. This case study outlines the various aspects of my engagement with the brand, which spanned over several years, and showcases the successful evolution of Protein Puck into a high-growth startup with a strong presence in major retailers across the country.

Section 1: Product and Offering Revamp

I began by analyzing Protein Puck's existing product offerings and identified areas for improvement. This led to the formulation and launch of new products that catered to evolving consumer trends and preferences. The revamped products were launched with great success, resulting in a significant increase in sales and market share.

Section 2: Rebranding and Packaging Redesign

The next step was to rebrand Protein Puck, starting with a new logo and packaging design that better reflected the company's values and target audience. The rebranding had a profound impact on brand perception, and sales increased as a result of the fresh, appealing design.

Section 3: Packaging Configuration and Engineering for Mass Retail

To ensure optimal shelf presence, we designed packaging configurations that catered to mass retail distribution. The engineering of the packaging focused on durability and shelf appeal, which led to increased product visibility and sales in retail settings.

Section 4: Sales Materials and Value Propositions

Utilizing consumer insights, we developed sales materials and crafted unique value propositions for Protein Puck products. Our sales pitch presentations, backed by compelling case studies, were instrumental in securing new distribution channels and partnerships.

Section 5: Retail Marketing Tools

We designed eye-catching shipper displays and in-store promotional materials to drive sales and brand awareness. These retail marketing initiatives successfully attracted attention and contributed to the overall growth of Protein Puck.

Section 6: eCommerce Platform Development and Sales Lift

A user-friendly eCommerce platform was created for Protein Puck, and sales strategies were implemented to increase online revenue. As a result, eCommerce sales experienced significant growth, contributing to the company's overall success.

Section 7: Amazon Channel Expansion and Optimization

We developed an optimized Amazon product listing strategy and expanded Protein Puck's presence on the platform. The successful execution of this strategy led to increased sales and brand visibility in the Amazon marketplace.

Section 8: New Product and Pack Size Variations

By identifying opportunities for product line extension, we developed new pack size variations and SKUs. The introduction of these new product offerings further increased sales and customer satisfaction.

Section 9: B2B Wholesale Portal Development

A seamless B2B wholesale portal was created for Protein Puck, streamlining the ordering process for wholesale customers. The new portal received positive feedback from wholesale partners and contributed to an increase in B2B sales.

Section 10: Customer Experience Design

We analyzed Protein Puck's customer journey and implemented strategies to enhance the overall customer experience. These improvements resulted in higher customer satisfaction and loyalty, as evidenced by positive reviews and increased repeat purchases.

Section 11: Direct-to-Consumer Advertising and Social Media Management

Targeted direct-to-consumer advertising campaigns were developed, along with a social media content strategy to engage consumers and build brand loyalty. These efforts drove brand growth and contributed to the successful national expansion of Protein Puck.

Conclusion:

The Protein Puck brand transformation successfully elevated the company from a small regional business to a high-growth national brand with a strong presence in major retailers such as Whole Foods, Albertsons, Kroger, Ross, and more. The comprehensive engagement, encompassing product development, rebranding, retail marketing, and customer experience design, played a crucial