I am currently working with Sid Lee to develop a new brand strategy & identity for Cirque du Soleil that will reimagine what their brand means to the world and increases its cultural relevance. My team at Sid Lee is working around the clock to activate the work we are doing, but we must maintain confidentiality. Rest assured that when we can share the work, it will set the stage for Cirque du Soleil to come to life in ways never before seen— stay tuned.