Tequio Overview
I was brought on to help the founders of Tequio bring their vision of a new type of tequila company to life. Working closely with them over the course of 24 weeks, we co-created a brand that truly honored Mexican culture and made a real impact on Mexican communities through charitable efforts. The result was was a beautiful brand and an award-winning sparkling canned tequila with a subtle lime flavor. Since its launch in January 2023, Tequio has seen strong growth and has built a strong reputation in sought-after on-premise accounts and aspirational off-premise retail channels.
Research & Strategy Approach
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Key Deliverables & Services
Consumer Research (Quant/Qual)
Business Strategy
Cultural Research
Investment Strategy
Web/E-commerce Development
Product Development
Market Research & Analysis
Brand Strategy
Product / Brand Naming
